There is no arguments that the cloud software industry is currently top of mind for many, in fact enterprise companies are even receiving their share of love. While the industry as a whole has our attention, what about marketing departments at these companies.
How are CMOs at these fast growing cloud organizations managing their marketing budget? What are they worried about? and what are their priorities for the rest of the year?
Within IDC's 2013 Marketing Barometer survey we received answers from marketing leaders within cloud organizations. In this presentation you will see the high level findings comparing these cloud marketing departments to more traditional 2nd platform companies.
I would love to hear your thoughts on these initial findings and how your marketing organization is working to compete in this fast growing market (whether as a pure play or just one of many product lines).
For an extended deck with further analysis please contact me directly at smelnick (at) idc (dot) com or reach out to me on twitter: @SamMelnick