Monday, January 20, 2014

Tech Marketer's Top Priorities for 2014 - Call for Participation IDC's Tech Marketing Barometer Survey

IDC's CMO Advisory Service is conducting our 11th annual barometer survey. Consider this blog post the official call for participants (get pumped!)

Ok let's cut to the chase:

What are the benefits:
  • Complimentary copy (value of $4,500, yea the font is green for a reason) of our 2014 Tech Marketing Barometer Report. This will answer key questions around up and coming marketing areas (digital, content, marketing tech) and budget direction throughout the entire tech industry. 
  • Receive an invitation to a future client only telebriefing with key data from this survey
Who Should Participate: Marketing executives who are in a position of responsibility for worldwide marketing practices.

How Long Should it Take: Depending on several factors, as quick as 15 minutes!

What's the Deadline: Tuesday, Feb 25, 2014.... But wait, there's more - All surveys received by Monday, Feb 17, the participant will be entered into a raffle for a $200 Amazon Gift Card!

There's No Link...How do I Participate: To assure the highest data quality we carefully screen our participants. Please email Sam Melnick for the survey link.

Confidentiality: This goes without saying. All answers will be kept confidential by IDC and all data will be aggregated for the purposes of trend analysis.  Additionally, your responses will not be used for any other purpose within IDC.

For those that skipped to the end:

TL;DR: If you are a senior marketer interested in receiving complimentary research, email Sam Melnick for the survey link and complete it by Feb 25!

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