Thursday, January 8, 2015

Call for Participation: IDC's 2015 Cloud Marketing Barometer Survey

IDC's CMO Advisory Service is excited to announce that we are breaking new ground with a survey focused on marketing benchmarks within Cloud Software and Digital Services companies. This is brand new research for us, and an opportunity for your company to help IDC define the next set of important marketing KPIs.

 If you are a marketing executive at a cloud software company or within a cloud software business unit, this survey and the corresponding results will help you identify how to set your organization up for success.

What are the benefits?

• A complimentary copy (value of $3,500) of the resulting report, which will define new KPIs for Cloud marketing organizations.

• An invitation to a client-only telebriefing featuring key data and essential guidance from this study.

Who Should Participate?

Marketing executives in a position of responsibility for the worldwide marketing practices related to cloud or digital services at the company-level or these product line(s), or business unit(s).

How Long Should it Take?

Depending on several factors, as quick as 15 minutes!

What's the Deadline?

Tuesday, Feb 13, 2014

How do I Participate?

To assure the highest data quality we carefully screen our participants. Please email Rich Vancil (Rvancil (at) IDC (dot) com for the survey link.

Confidentiality: All answers will be kept confidential within IDC's CMO Advisory Service and all data will be aggregated for the purposes of trend analysis. IDC has executed similar surveys for over 12 years with participation from the largest public tech companies ranging to pre-IPO companies. Confidentiality is of the upmost importance and has never been breached.

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